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50 YH credits

Video Production and AI for Media Creators

Master professional video production workflows enhanced by AI. Learn how to edit, optimize and deliver high-quality video content for different platforms and audiences using industry-standard tools.

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Längd:
2 dagar
Språk:
Engelska
Deltagare:
15
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Free course eligible for CSN funding

About the Course

This course provides advanced, industry-relevant skills in professional video production with a focus on structured post-production workflows.

You will develop the ability to manage the entire production process—from importing and organizing raw media to delivering finished video content tailored for different platforms and audiences.

The course focuses on DaVinci Resolve Studio and covers:

  • editing and visual storytelling
  • color correction and audio processing
  • technical standards for delivery
  • platform adaptation and publishing

AI tools are integrated throughout the workflow, supporting tasks such as:

  • transcription and text-based editing
  • image and content analysis
  • automatic tagging and metadata handling
  • audio cleanup and quality control

You will also explore ethical and legal considerations when using AI in professional video production.

After completing the course, you will be able to plan, produce and deliver high-quality video content while justifying your technical, creative and methodological decisions.

Course Content

The course covers the full post-production pipeline:

  • Importing, organizing and structuring media
  • Editing principles (continuity, rhythm, storytelling)
  • Editing, color correction and audio processing in DaVinci Resolve Studio
  • Digital video principles (formats, codecs, compression)
  • Technical delivery standards (frame rates, color spaces, audio specs)
  • Exporting and delivering video for different platforms
  • Versioning, metadata and documentation
  • Publishing strategies for social media, YouTube and streaming platforms
  • AI-supported post-production (transcription, tagging, analysis, audio cleanup)
  • Critical evaluation of AI-assisted workflows
  • Ethics, copyright and responsibility in AI-enhanced production

The course includes hands-on assignments based on real-world production workflows.

It concludes with a final project where you produce and deliver a complete video tailored to a specific audience and platform.

Learning Outcomes

Knowledge

You will gain knowledge of:

  • The full video production workflow from import to delivery
  • Editing principles, color correction and visual composition
  • The relationship between audio, visuals and storytelling
  • Trends in video production and platform strategies

Skills

You will learn to:

  • Plan and execute video editing based on scripts or concepts
  • Edit with focus on continuity and storytelling in DaVinci Resolve
  • Apply and evaluate color grading techniques
  • Use AI tools for editing, analysis and optimization
  • Export video in correct formats for different platforms
  • Apply storytelling techniques for audience engagement

Competencies

You will develop the ability to:

  • Independently manage a full post-production workflow
  • Ensure both technical quality and creative impact
  • Plan timelines and manage deadlines
  • Continuously adapt workflows to new technologies, including AI
  • Collaborate in professional production environments
  • Take responsibility for quality assurance, including ethical and AI-related considerations

Course Structure & Delivery

The course combines theory with practical, hands-on production work.

It includes:

  • Instructor-led sessions
  • Practical work in professional tools
  • Supervision and feedback
  • Real-world case-based assignments
  • Independent project work

Assessment

Assessment consists of both a theoretical exam and a practical final project.

You will be evaluated on your ability to:

  • Understand production workflows and technical principles
  • Apply ethical and legal considerations in AI-assisted production
  • Plan and execute a complete video production
  • Deliver content adapted to a specific platform and audience

The final project includes:

  • Technical quality
  • Storytelling and structure
  • Platform adaptation
  • Correct export and delivery
  • Documentation and justification of workflow, methods and AI usage

Assessment emphasizes professional standards, structured workflows and responsible use of technology.

Course Information

  • Credits:

    50 YH credits
  • Study mode:

    Distance learning
  • Study pace:

    50% (12 weeks part-time)

What You’ll Learn

You will develop practical and professional skills in:

  • Video editing and post-production workflows
  • Visual storytelling and narrative structure
  • Color correction and audio processing
  • Video formats, codecs and compression
  • Platform-specific delivery and publishing
  • Metadata, versioning and documentation
  • AI tools for post-production and optimization
  • Quality control and evaluation
  • Ethics and copyright in AI-assisted production

Optional Certifications

CertNexus AIM-110
DaVinci Resolve Beginner's Guide
DaVinci Resolve Editor's Guide

Entry Requirements

To be eligible, you must have:

  • At least 6 months of documented professional experience in media production

Relevant experience includes:

  • Video or film production
  • Audio or visual storytelling
  • Content creation for digital platforms

Experience may come from employment, freelance work or independent projects, but must demonstrate an understanding of professional production workflows.

Admission Process

Video Production and AI for Media Creators

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CSN berättigad kurs!

Summary of changes from the original course plan to the submitted MYH application

The submitted MYH application makes the course more specific, more professionally oriented, and more clearly focused on the full post-production workflow rather than general video editing.

The main content changes are these:

1. The course now covers the entire workflow from import to final delivery.
The application places stronger emphasis on a complete professional post-production chain: import, media organization, editing, basic color correction, audio work, export, delivery, and platform adaptation.

2. DaVinci Resolve Studio is now more central and explicit.
The application clearly positions DaVinci Resolve Studio as the core professional tool for the course, not just one tool among others.

3. Delivery specifications and technical standards are more important.
The application adds clearer focus on:

  • formats and codecs

  • frame rates

  • audio standards

  • versioning

  • metadata

  • delivery specifications

  • platform-specific export requirements

4. AI is described more precisely as a support within post-production workflows.
Instead of treating AI in a broad or general way, the application defines AI as a practical support in tasks such as:

  • transcription

  • text-based editing

  • image and content analysis

  • automatic tagging

  • audio cleanup

  • quality control

5. Documentation and justification of workflow choices have been strengthened.
The student is expected not only to use tools, but also to document and justify:

  • workflow choices

  • method choices

  • tool choices

  • how AI was used in the production process

6. Publishing adaptation is more clearly integrated.
The application gives stronger emphasis to adapting the final production for:

  • target audience

  • platform

  • publishing context

7. The final project is more clearly defined.
The course now ends with a coherent practical final project in which the student plans, carries out, quality-assures, and delivers a finished video production for a selected platform and target audience.

8. Assessment is more clearly tied to professional quality criteria.
The application makes it clearer that assessment should include:

  • technical quality

  • storytelling

  • platform adaptation

  • quality assurance

  • the student’s ability to justify methods, tools, and AI use

9. Entry requirements are more professionally framed.
The application is clearer that the course is intended for students with documented professional experience in media production, and that the course builds on prior experience with professional workflows.

In short

Compared with the earlier course plan, the MYH application makes the course:

  • more focused on professional post-production

  • more explicit about DaVinci Resolve Studio

  • more detailed regarding delivery standards and technical workflow

  • more precise about how AI should be used

  • more clearly tied to professional responsibility, quality assurance, and workflow justification

Optional Certifications

CertNexus AIM-110
DaVinci Resolve Beginner's Guide
DaVinci Resolve Editor's Guide

Prerequisites

  • Förkunskaper Poäng: 30 YH-poäng
  • Studieform: Distans, virtuell undervisning online
  • Studietakt: 50 % (ca 12 veckor på deltid)

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