Video Production for Media Creators: AI & Creative Workflows

All our courses are 100% teacher-led by our authorized instructors and include certification exams.
Getting certified, you can also have the possibility to join Be Licensed’s recruitment portal.

Course Overview

This course provides students with a comprehensive understanding of video editing, from technical principles and formats to professional workflows. The course covers digital storytelling, color management, audio and video synchronization, as well as industry-standard tools such as Final Cut Pro, DaVinci Resolve, and Avid Media Composer. Participants learn to efficiently manage and organize media files, use optimized and proxy media for smooth workflows, and apply advanced editing techniques to create engaging visual narratives.

Great emphasis is placed on color correction and adapting content for different distribution platforms, including social media, streaming services, and broadcast. AI plays a role in the training, with students gaining hands-on experience using AI-powered tools for editing, automation, subtitling, audio cleanup, and image enhancement. The course also highlights ethical and legal aspects of AI-generated content and copyright.

Upon completion, participants will be able to plan and execute a video editing process from raw material to finished production. They can combine AI-based tools with traditional methods, handle multi-camera projects, and export video content according to industry standards. With a comprehensive understanding of modern video production, they are ready to work independently or in teams within a professional production environment.

Course Knowledge

Principles, formats, and codecs for digital video.
Hardware and software used in professional video production workflows.
Media file types and their role in video editing.
Concepts of digital storytelling and how editing affects the narrative.
Optimized media and proxy media for efficient workflows.
Industry-specific software such as Final Cut Pro, DaVinci Resolve, and Avid Media Composer.
Effective management and organization of media files in professional workflows.
Color correction and color management for different distribution formats.
AI-powered tools and their integration in video editing.
External AI tools for increased productivity and smart automation.
Ethical considerations in the use of AI in media production.
Legal frameworks and copyright related to video production and AI-generated material.
Industry-standard specifications for video and audio export.
The student gains a deep understanding of both traditional and modern techniques in video editing, with practical application of AI as a support in the workflow.

Course Skills

Import, categorize, and efficiently manage large volumes of video and audio files.
Use professional editing programs such as Final Cut Pro, DaVinci Resolve, and Avid Media Composer.
Apply 3-point editing techniques for creative and precise storytelling.
Use advanced editing techniques to create engaging stories.
Synchronize audio and video to produce professional-quality content.
Work with multi-camera projects and synchronize multiple video sources.
Perform color correction and color grading to create a visual style tailored for various distribution formats.
Use AI-powered tools within video editing software to automate and streamline editing processes.
Utilize external AI tools for subtitling, audio cleanup, and image enhancement.
Create and customize transitions, effects, and graphics in editing.
Handle various media file types and codecs to ensure correct quality and compatibility in productions.
Export and deliver video files according to industry-specific standards for different distribution channels.
Understand and apply legal frameworks and copyright guidelines when using AI-generated material.
The student gains practical experience working in a professional video production environment and, upon completion, can independently carry out a video editing process from raw material to final delivery.

Course Competense

Independently plan and execute a video editing process from raw material to finished production.
Analyze and adapt editing techniques based on different distribution formats and target audiences.
Combine AI-based tools with traditional editing methods to streamline workflows.
Adapt and optimize video files for different platforms such as social media, streaming services, and broadcast.

Prerequisites:

Number of yh credits: 30 yhp

Mode of instruction: Distance learning

Study pace: 50% (the course is 12 weeks half-time)

Language of instruction: Swedish and English in different starts

Entry requirements: At least six months of work in media production. Experience of using media production tools and methods such as visual storytelling through film, video, text and audio. No previous experience in using AI tools is needed.

Selection criteria: Grades, Professional experience, Special test

CSN eligible: Yes

Price: Free

Contact: nina@be-licensed.com

The start of the programme will be announced after the Swedish Higher Vocational Education Authority has made a decision, which will be after 24 June.

What is included in the price?

Fully led by an authorized instructor.

All materials needed to complete the course are included in the course fee. This includes course literature, exercise assignments and fees for the certification exam.

The course is held remotely in a virtual classroom. All lectures are recorded and are available as reference material for two weeks after course completion.