AI for Media Creators: Tools, Ethics & New Work Processes

All our courses are 100% teacher-led by our authorized instructors and include certification exams.
Getting certified, you can also have the possibility to join Be Licensed’s recruitment portal.

Course Overview

This course provides students with a thorough understanding of AI and its applications in media production. Participants learn fundamental AI concepts such as machine learning, generative AI, and prompt engineering, as well as how AI streamlines the creation of text, images, audio, and video.

The course addresses the difference between AI assistants and generative AI tools, their roles in creative processes, and how they can be integrated into professional workflows. Students also gain knowledge of copyright, regulations, and ethical aspects related to AI-generated material, including risks such as bias and deepfakes.

Practical skills include the use of AI for image, video, and audio production, including voice synthesis, transcription, text-to-speech, and AI-generated graphics. Participants also learn how to optimize AI workflows and manage challenges related to copyright and privacy.

After the course, participants will be able to independently use and adapt AI tools for media creation, ensure that AI-generated content meets ethical and legal requirements, and effectively integrate AI into existing workflows for increased creativity and productivity.

Course Knowledge

Basic AI concepts, including machine learning, deep learning, and generative AI.
The difference between AI assistants and generative AI tools, and how these can be used in media production.
Prompt engineering, and how the formulation of prompts affects the outcome in AI-generated images, audio, and videos.
AI-based workflows for content production, including how AI streamlines the creation of text, image, audio, and video.
Copyright and regulations related to generative AI use, and how legal frameworks affect AI-produced material.
Ethical aspects of AI use, including risks related to bias, deepfakes, and issues of responsibility.
Accessibility aspects in AI-generated media, such as text-to-speech, subtitling, and voice synthesis.

Course Skills

Apply AI tools to create and edit image and video content, including generative AI tools for producing visual material.
Use AI for audio production, such as transcription, voice synthesis, sound design, and audio quality optimization.
Apply AI for text-to-speech and voice generation, to create narration, podcasts, and audio-based media productions.
Use AI for text-to-image and image generation, to create realistic or stylized images from text prompts.
Use AI for text-to-video and video generation, to produce video clips from text-based descriptions and animations.
Perform speech-to-text transcription using advanced AI techniques to streamline editing and subtitling in media production.
Implement AI in media production workflows and optimize creation processes in video, audio, and digital design.
Identify and manage challenges in AI usage, especially concerning copyright, ethical guidelines, and technical limitations.
Analyze and apply regulations for AI-generated content, including copyright and privacy aspects.
The rapid development of AI in media production makes it crucial for professionals to integrate AI tools into their workflows. Through these skills, participants gain practical understanding of how AI can be used to streamline creation processes and handle both technical and ethical challenges in their professional roles.

Course Competense

Independently design and adapt prompts to effectively instruct AI tools in media production.
Responsibly ensure that AI-generated content meets requirements for quality, ethics, and copyright.
Insightfully integrate AI tools into existing workflows to improve efficiency and creativity.

Prerequisites:

Number of yh credits: 10 yhp

Mode of instruction: Distance learning

Study pace: 50% (the course is 4 weeks half-time)

Language of instruction: Swedish and English in different starts

Entry requirements: At least six months of work in media production. Experience of using media production tools and methods such as visual storytelling through film, video, text and audio. No previous experience in using AI tools is needed.

Selection criteria: Grades, Professional experience, Special test

CSN eligible: Yes

Price: Free

Contact: nina@be-licensed.com

The start of the programme will be announced after the Swedish Higher Vocational Education Authority has made a decision, which will be after 24 June.

What is included in the price?

Fully led by an authorized instructor.

All materials needed to complete the course are included in the course fee. This includes course literature, exercise assignments and fees for the certification exam.

The course is held remotely in a virtual classroom. All lectures are recorded and are available as reference material for two weeks after course completion.