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AI for Digital Creators – Idea Development, Production, Publishing and Analysis
Kostnadsfri och CSN-berättigad kurs
Course Content
The course examines how artificial intelligence can be used as a professional tool in creative workflows within the production of digital content. The focus is on how AI can be integrated into idea development, production, publishing and analysis of digital content across several media formats such as text, image, audio and video.
The course includes, among other things:
- AI-assisted idea development and concept work in digital creative processes
- Generative AI for text, image, audio and video
- Prompt engineering and methodological use of language and multimodal models
- Use of AI in the production and post-processing of digital content
- Automation and streamlining of creative workflows
- Publishing, audience adaptation and optimization of content with the support of AI
- Analysis of reach, impact and content performance
- Quality assessment and verification of AI-generated material
- Ethics, copyright, transparency and responsibility in the use of AI-generated material
The course includes practice-based elements where the student works with AI-based tools in creative workflows that correspond to professional production environments.
The course concludes with an in-depth applied project in which the student plans, carries out and analyses an AI-assisted production connected to their professional role, with a focus on quality, efficiency and ethical responsibility.
Course Objectives
After completing the course with a passing result, the student shall be able to:
Knowledge
- explain specialized AI concepts and functions relevant to the professional roles of digital creators
- explain different types of AI tools and their areas of application within audio, video, text and image production
- explain how AI affects creative processes, workflows and business models in media production
- analyze ethical and legal aspects of AI use, such as copyright, privacy, transparency and responsibility
- describe accessibility aspects within AI-generated media, for example text-to-speech, subtitling and voice synthesis
- assess limitations in the application of AI technologies based on technical, ethical and legal frameworks
Skills
- use AI tools to generate, edit and analyze ideas, texts, images, audio and video content in professional workflows
- apply AI in planning, production and analysis while making informed considerations regarding quality, ethics and efficiency
- create simple AI-based automations that streamline production and publishing in digital environments
- formulate clear, purposeful and ethically aware prompts for generative AI tools
- evaluate AI-generated material with regard to quality, credibility, relevance and creative value
Competences
- independently integrate AI into creative workflows to optimize idea development, production and publishing
- critically review and manage strategic, ethical and practical challenges related to the use of AI in digital creation
- collaborate with professionals from different media disciplines in AI-supported creative processes
- contribute to the development of new working methods in digital creation through reflection, analysis and further development of working practices
Assessment Methods
The course learning outcomes are assessed through several forms of knowledge assessment that combine theoretical understanding and practical application.
Assessment includes, among other things:
- practical assignments where AI is used in creative workflows
- analyses and reflections on AI-generated material, quality and ethical aspects
- an in-depth applied project in which the student plans, carries out and analyses an AI-assisted production connected to their professional role
The assessments are designed to ensure that the student can use AI in a professional, responsible and quality-conscious manner in creative workflows.
Entry Requirements
At least six months of full-time professional experience in media production within audio, video, text or image.
Professional experience may come from, for example:
- digital agencies
- marketing or communications departments
- information or communications departments
- content production
- post-production
- self-employment within the field
The experience may also have been obtained through employment, freelance work, assignments or independent projects, provided that the work corresponds to professional media production in structured production processes where quality, publishing and audience adaptation are central elements.
Certification
The education is structured in line with established industry frameworks for AI competence.
CertNexus AIM-110 Artificial Intelligence for Business Professionals is used as a reference framework for key knowledge areas within generative AI, ethics, legal considerations and practical application.
Certification is voluntary.
Kursinformation
Poäng:
30 YH creditsStudieform:
DistansStudietakt:
50% (12 veckor på deltid)
Decision Item – Adjustment and Adoption of the Course Syllabus
During the review of the course syllabus for AI for Digital Creators – Idea Development, Production, Publishing and Analysis (30 YH credits), it was identified that the section concerning assessment methods may need clarification.
The current course syllabus describes the examination in general terms. In order to more clearly reflect the course learning outcomes and follow common structures in higher vocational education, it is proposed that the assessment be specified so that the connection between knowledge, skills and competences and the respective assessment method becomes clear.
Proposed adjustment to the course syllabus
The assessment is clarified so that:
- Knowledge outcomes are assessed through analytical and reflective assignments concerning AI theory, ethics and the use of AI in digital production.
- Skills outcomes are assessed through practical assignments where the student uses AI tools in creative workflows.
- Competence outcomes are assessed through a final applied project in which the student plans, carries out and analyses an AI-assisted production connected to their professional role.
The adjustment does not change the content or scope of the course, but only clarifies how the course learning outcomes are assessed.
Based on this adjustment, it is proposed that the updated course syllabus be adopted.
The management board is proposed to decide:
- To approve the proposed adjustment to the section on assessment methods in the course syllabus.
- To adopt the revised course syllabus for the course AI for Digital Creators – Idea Development, Production, Publishing and Analysis (30 YH credits).
- That the course syllabus applies to upcoming course starts within the programme and enters into force from the next course start.
- That the programme manager is authorized to make minor editorial adjustments to the course syllabus, provided that these do not change the course content, learning outcomes or scope.
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AI for Digital Creators – Idea Development, Production, Publishing and Analysis
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